Aledade: Do More Good

Aledade is on a mission to help independent physicians do more good — for their patients, their communities, and for healthcare as a whole. After developing new brand positioning for the company, we had a deep understanding of what makes their story so powerful: the way they show up for all kinds of doctors, from the Mississippi Delta to the mountains of Colorado, helping them thrive in a system that too often works against them. Our goal with this brand film was to bring that positioning to life — capturing the scale of Aledade's impact not through data or explanation, but through human stories that make viewers feel what's at stake. The result is a film that boldly re-introduces Aledade to the world, giving physicians a vivid sense of what it means to have Aledade in your corner.

Healthcare’s Front Door

Primary care doctors are the foundation of healthcare in America. They are our personal guides to proactive and preventive health from birth to old age. In this short film series, produced in partnership with Aledade, we take an up-close look at the people behind the role – and the difference they are making day-in and day-out for the communities they serve.

Treating Everyone The Same

Aledade supports the life-saving mission of Community Health Centers that provide essential care to the whole community, regardless of their ability to pay. This film shares the story of Dr. Susan Ward-Jones who embodies this mission, caring equally and passionately for everyone in her predominantly African-American community of West Memphis, Arkansas.

A Safe Port in the Storm

Aledade wanted to pay tribute to the heroic work of their frontline doctors during the COVID-19 pandemic, and to show how the company goes the distance to help them survive and thrive. In this first film in the series, we meet Dr. Marc Mayer who was running a fast-growing practice started decades ago by his dad when COVID-19 hit his suburban New Jersey community, putting lives and livelihoods on the line.

Calling His Own Shots

One of Aledade’s core values is helping fiercely independent doctors stay that way. This last film in the series captures the independent, entrepreneurial spirit of Dr. Dino Beckett who returned home to the small mining town of Williamson, West Virginia, to take care of the community he loves – the way he knows best.