Fred Hutch Cancer Research Institute came to us with two challenges:

Help explain immunotherapy to their patients and donors. And help humanize and differentiate their unique approach to research & treatment.

Our discovery process quickly landed on a powerful unifying theme: Where next-generation research joins hands with cancer care. With every piece of content, we’d speak to both the mind and the heart of Hutch’s life-changing mission. The resulting campaign moved donors, patients and staff and won a 2018 Platinum Award from The MarCom Awards, the international competition honoring excellence in marketing and communications.

Anchoring the Hutch’s story

We anchored the content package with a short film featuring the powerful story of a leading researcher-doctor who moves fluidly from lab to bedside and back, embodying the Hutch’s unique approach.

 
 

Explaining, and visualizing, immunotherapy

As a highly shareable companion piece to the video — and to shoulder some of the heavy lifting in explaining immunotherapy — we designed an eye-grabbing and richly detailed “Understanding Immunotherapy” infographic. A timeline connected the dots between the Hutch’s Nobel-prize-winning legacy and today’s scientific breakthroughs.

 
 

Introducing a new social campaign: #heartofthehutch

To paint an authentic, human picture of the Hutch as a place where hard science and compassionate care come together, we produced a series of short, social-media-ready “Heart of The Hutch” clips and recommended an approach to tying them together into a #heartofthehutch social campaign. Each clip features a scientist or staff member speaking about what makes Fred Hutch unique and fuels their individual passion for their work. We shot dramatic B&W portraits of scientists and attached pull quotes to support the campaign and future presentation decks.

 
 
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Slipstream brought the perfect combination of smart strategy and artful execution to their work with us. They dug deep into the complexity of cancer research and emerged with a vision for communicating about our work in a truly differentiating way. The stories they captured were not only technically and emotionally beautiful, they were accurate and authentic to our mission, scientists, patients and staff. Everyone gets chills after watching their videos about our work in immunotherapy — that’s the hallmark of gifted storytellers. They know how to connect with an audience.
— Celeste Bernard, Sr. Director Design & UX, Fred Hutch